We think that by holding ourselves to a higher ethical standard, we may make the world a more beautiful place. It’s referred to as “ethically elevated.” It suggests that we prioritize artistry above efficiency. Fair salaries take precedence over profits. Sustainability takes precedence over mass manufacturing. Quality workmanship takes precedence over thoughtless purchasing. And, above all, transparency, as we diligently hand-pick only the most beautifully designed, ethically created things that prioritize people and the environment.