When you pop the seal of a brand new cart or open a jar, everyone who smokes cannabis will smell the distinct, sharp smell. There’s more to it than just smell. The experience is a blend of memory, mood, anticipation and expectation. Terpenes, not any other terpenes, make that experience possible. They’re those that come directly from the cannabis plant. These substances are referred to as cannabis derived terpenes and they have quickly become the key ingredients needed by anyone who wants to enhance taste, authenticity, quality and more.
Image credit: massterpenes.com
For a long time, producers of cannabis-based products have relied heavily on the terpenes of plants to replicate the essence of different strains. On paper, it made sense. In order to mimic familiar strains it was economically feasible to extract the limonene (from oranges) or pinene (from pine trees). But, in reality, they was not always as promising. While initially smelling pleasant they often were lacking in depth, soul and staying power compared to the cannabis-derived ones. They degraded rapidly and eventually smelt like air freshener rather than fresh flower.
Pure cannabis terpenes can make a difference. Extracted directly from cannabis, they don’t just carry the predominant molecules that define the scent of a specific strain, but also the subtle and positive notes that botanicals cannot duplicate. It’s not simply about taste; it’s also about capturing the strain’s spirit.
Live resin terpenes are one breakthrough that takes this to the next level. These terpenes can be extracted directly from the plant after they have been harvested rather than extracted from dried or curled cannabis. The process of fast freezing locks in volatile and delicate compounds, which otherwise would be lost. The terpene profiles are more vibrant and darker and are reminiscent of how the original strain was intended.
The sensory benefits are obvious, but the impact of cannabis-derived terpenes goes beyond flavor. Terpenes are responsible for creating what’s called the entourage, a nuanced interaction of cannabinoids in combination with terpenes. They could have a significant influence on the overall experience. For instance, a formulation that contains OG Kush terpenes can deliver an enhanced experience or familiarity thanks to supporting compounds that are contained in the extract.
Transparency is getting more crucial as consumers become more aware. The hunt for THC is no only limited to high quantities. Consumers are taking note of ingredient lists and looking into products. They also look for cannabis-derived terpenes with precise information on the origin and extraction. Brands offering uncut terpene profiles which are specifically tailored to the strain with no cutting or blending, will receive customer loyalty and will gain credibility within the industry.
This is important, especially in a market full of alternatives. With a myriad of products competing for attention, the edge is increasingly going to those who are able to offer authenticity. While synthetic flavorings and botanical blends could attract attention at first, it’s the unmistakable taste of terpenes derived from cannabis that makes them a favorite.
Mass Terpenes has become a market leader, offering both hemp-derived and live resin products that cater to different budgets. Their CDT line has been a popular choice for extractors. Vape producers, as well as curious customers, who are all looking to understand cannabis’s essence.
It’s about connecting. It’s about connecting. Terpenes exert more influence on the way you experience life than you may realize, whether you are creating a product to sell or just smoking a joint following a long workday. Pure cannabis-terpenes can help you develop a deeper, more clear relationship with the plant. This ingredient is possibly the most potent of all.